Recently, Masada elevator held a press conference and officially announced that Jeremy Lin was invited to be its spokesperson. In addition to being optimistic about the touching and inspirational story of "Linsanity" and the popularity it created, it hopes to form an alliance with Jeremy Lin to increase brand awareness. Masada Elevator Chairman Xu Zuoming said at the press conference, "Opportunities are always reserved for those who are prepared." Regardless of the ups and downs of his career, Jeremy Lin will never extinguish his passion for basketball. As long as the opportunity comes, he will give his all, relying on his brain, wisdom, and technology to play, creating a place among the NBA masters. Masada Elevator also relies on the high CP value of [intelligent maintenance] and [good service] to create its own blue ocean in the competition with large manufacturers, relying on the spirit of [play now, arrive immediately].
As the Chinese elevator market enters a new stage of development, Masada Elevator Chairman Xu Zuoming has once again taken the lead in introducing international capital into the Chinese elevator aftermarket. He has proposed four major strategies, namely focusing on the four main businesses of new elevators, intelligent maintenance and renovation, and special Lifting equipment, and making efforts in the three major markets of Taiwan Strait and the United States, with the goal of becoming a major intelligent service manufacturer for China's lifting equipment systems.
At present, Masada Elevator's business on both sides of the Taiwan Strait is developing rapidly, with more than 10,000 elevators under maintenance. It was awarded the top 100 elevator maintenance and repair companies for government procurement in 2023-2024, and was rated as "Top 100 Elevator Maintenance Companies in China" by many authoritative organizations. Thanks to decades of technological accumulation and proud execution capabilities, Masada Elevator's advantages in elevator renovation are also being accelerated into monetizable commercial value, further increasing the company's profits.
Xu Zuoming said that for the new elevator business, developers may slow down the pace of launching new projects in the future, but Masada Elevator will continue to focus on maintenance, renovation and renovation of old elevators. In addition, Xu Zuoming recently went to the United States to develop the US market and planned to set up a sales company and a warehouse logistics base to sell home platform elevators. After two years of investigation, it was found that American families have a great demand for small lifting equipment. For Taiwanese brands to gain a foothold in the US market, in addition to solid and stable quality, it is particularly important to establish a reputation. The current plan is to set up a base in California first. If the operation goes smoothly, a base will be set up in the New England area next.
Xu Zuoming pointed out that when the company plans to go public, the operation process must be legal and compliant and abide by the principle of compliance, and the financial statements must be audited by one of the world's three largest accounting firms. This is an important strategic goal set by Masada Elevator when it was first established and it can withstand the test of the outside world.
